Wednesday, 17 February 2021
One of Australia's best known bread brands is replacing their packaging to a more environmentally friendly solution
Tip Top, one of the most famous supermarket bread in Australia, is replacing its packaging with recyclable bread tags. The company aims to help the nation get rid of over 400 million plastic bits a year.
From now on, the company’s products will contain cardboard tags that are produced from industrial or consumer waste.
Tip Top is planning first to introduce these changes in South Australia, but the changes will happen all across Australia one the next two years.
In fact, the company explained that its initiative would help get rid of 11 million plastic bags from the region by the end of this year. Moreover, Tip Top explained that the new cardboard tags are the same as durable as plastic ones and that there will be no added cost passed to retailers.
The cardboard tags are just the beginning of Tip Top’s commitment towards sustainability. Tip Top has an even more ambitious sustainable goal for the future.
The company aims to have 100% recyclable, reusable, or compostable packaging for its products by 2025.
Tip Top changes sliced white bread packaging with cardboard tags