Thursday, 11 February 2021
Big brands have revealed their willingness to pay for recycling their competitors’ packaging in the ongoing battle against pollution
To encourage Australians to recycle as much as possible, big consumer product companies, such as Bic, Colgate-Palmolive, and Henke, are pouring millions of dollars towards ambitious recycling programs.
Over 20 brands that produce and sell goods such as beauty and hygiene products, coffee capsules, tea bags, and toys have joined a partnership with TerraCycle, a global waste management company that deals with hard-to-recycle products.
Through this partnership, these brands sponsor TerraCycle’s recycling programs by paying set fees based on the volume of recycled goods.
Despite a global pandemic that hit the economy pretty hard, these brands are more than willing to go the extra mile and contribute to increasing recycling rates.
One example is Henkel, the company that owns Schwarzkopf and other hair care brands. Instead of focusing only on their products, the company is sponsoring a program that recycles all packaging in the hair care category, regardless of the brand.
TerraCycle aims to collect packaging materials trough various methods, including school recycling programs, and specially designed collection boxes placed in large stores.
In the fight against pollution, big brands are willing to pay for recycling competitors’ packaging